Amway
Timothy B. McCall, M.D.
We're hearing a lot about
how managed care affects patients. But Marketplace medical commentator
Dr. Timothy McCall says managed care is also changing doctors
and the doctor-patient relationship.
When doctors get to talking
with each other about managed care, they complain about the paperwork,
the loss of autonomy, the drop in income. But there's one word
that demonstrates just how worried they really are: Amway.
That's right, Amway. Although
precise numbers aren't available, there's evidence that thousands
of doctors are selling Amway products right out of their offices
to boost their flagging, managed care incomes --you know, soap,
car wax, vitamins, pots and pans.
Physicians involved with
Amway appear to be concentrated in the South and Midwest. Plastic
surgeons are reportedly among the most eager. Their income in
some cases has dropped by half because of managed care.
You've got to wonder,
though, what effect this has on the doctor-patient relationship.
Just how are you supposed to feel when your doctor recommends
a fantastic floor wax between examining your thyroid gland and
listening to your lungs? What happens if you don't buy the goods?
The doctor-patient relationship
is already under assault from managed care. Many people have
had to switch doctors and may not know their new ones well. Office
visits are invariably rushed and people have become more suspicious
of their physicians' motives given financial incentives to keep
patients out of the hospital, the emergency room and the specialist's
office.
Perhaps mindful of this,
the American Medical Association's Council on Ethical and Judicial
Affairs recently came out against doctors' selling products from
their offices, charging that it gives the public the impression
that doctors are just "entrepreneurs trying to increase
their income[s.]"
But Amway isn't the problem.
It's a symptom. The underlying disease is the transformation
of the doctor-patient relationship from healing convenant to
just another business arrangement.
As our society prepares
to debate the future of health care, we've got to ask ourselves
what we really want. Are we willing to accept a system in which
the doctor says no, he can't approve a referral to a dermatologist
but he can sell you a really great skin cream?
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